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#NEVERSTOPARRIVING

 

60 Second Docs partnered with Cadillac to create a powerful series celebrating icons making an outsize impact in their cities, while embodying the Escalade’s “Never Stop Arriving” brand message. Each episode was punctuated with the reveal of a massive mural in a high-traffic area memorializing the subject and drawing a tighter connection to the brand.

The Docs

 

The Murals


The Impact

The campaign captured the cultural conversation with nearly 2 billion earned media impressions, 100+ local and national headlines, and storytelling that extended into the real world as regional fans swarmed to the murals to snap and post pictures using the #NeverStopArriving hashtag.


As Seen In